Home Builders Benefit from Pool Care Video
Home Builders Include with New Home Package
Many home builders include a swimming pool in the new home package. Home builders are including the video with each new pool they build or requiring their pool builder to include it. This practice has not only proven to cut costly callbacks for the builders, but has also created a more satisfied customer. Whats the number one response we get from builders that include the Pool Care Video? Simply, home builders tell us “Our customers love the video” .
There is no doubt customers love learning from a video and can retain more of the information!
The customers new pool is not only an investment, it is usually covered by the builder under a warranty, teaching the customer how to properly care for their new swimming pool is a must.
Top Reasons Builders are Including The Pool Care Video With Each New Pool
- Reduce Call Backs
Proven to reduce both the warranty department and pool builders unnecessary callbacks up to 95% when included with each new pool. Builders agree that callbacks are lack of customer knowledge. The video answers the most common questions, even giving them steps to perform BEFORE calling the builder.
- Increases Credibility and Trust in Your Company
Providing customers with the tools to help protect their investment increases customer’s trust and satisfaction. This top quality video has been technically approved by the leaders in the industry and has a proven track record. The video is now being recognized as the #1 source for pool instruction by the swimming pool industry, as well as # 1 choice for health departments.
- Proper Education Can Help Reduce Liability
By educating your customers on crucial topics such as safety, chemical utilization, application, and storage, you can decrease your liability. Builders have taken it a step further by including a provision in their contracts that mandates customers to watch a video on these subjects as a requirement for pool ownership. We also include Viewer Validation Forms for builders to have customers sign, and return by mail to confirm that they have watched the video in it’s entirety.
- Higher Retention Rate Learning from Videos
Learning how to care for a new pool can be overwhelming to new pool owners due to the amount of information. Watching a Video is easier to learn from than verbal or written instructions with higher retention level. This is further backed by Purdue University research, showing that only 18% of verbal instruction is retained by the average person, but when adding visual, it jumps dramatically to over 80%. Remember a picture is worth a thousand words, wouldn’t you rather learn from a video than a manual or verbal instructions?
- Increases Customer Satisfaction
Helps to create more satisfied customers. The pool owners now have an invaluable tool to help protect their investment while giving them more confidence in owning a pool. The customers love the fact that they can relate back to the video whenever necessary.
Hannah-Bartoletta Homes - One of Tampa Bay's Most Prestigious Builders
“We have been including the video with each of our new pool packages for over 3 years and we are very impressed with the results.
The video is very informative, covering all the important aspects of pool care in a unique, easy to understand format. Our customers love it because learning from the video is much easier than verbal or written instructions and they appreciate the fact that it’s completely non-commercialized. Also providing them with this constant source of reference they feel a lot more confident in caring for their new pool.
It has been very successful in reducing our warranty department’s callbacks. We use the video in all phases of training, from the pool builder, to the warranty department, to the consumer. When working with our customers the same consistent information is very important. Its an excellent video and completes our pool packages 100%! ” Mike Bartoletta, President – Hanna Bartoletta Homes
Mid-Florida Pools: Central Florida's Largest Pool Builder
The “Tips from the Pros -Pool Care” video has been part of our standard pool equipment for over 4 1/2 years and its proven to be an excellent source of information for our customers.
Since including this video in each new pool package, we have virtually eliminated all our unnecessary callbacks and we’re thrilled with the results. We have 110 employees so the less time spent answering the same questions over and over saves us a lot of time and money. When we build pools we build a lot in one development – we may have 5 on every street. “Those neighbors talk, so if we have one serviceman who says this and another who says that, neither one is incorrect but it’s not the same.
The video delivers a consistent message that everyone can identify with – the warranty department, pool builder and the consumer.
Our customers love the fact they can refer back to the video whenever necessary. It definitely takes a lot of the confusion out for pool care for the new pool owner.
Mid-Florida Pools
“Builders Praise Video for Eliminating Callbacks”
Rick of Mid-Florida Pools, gives video to new pool owner during start up instruction. (The video is now standard equipment for major home builders and Pool Professionals).
Lack of Customer Knowledge Costs Builders
Ironically, the life of a swimming pool and its equipment depends largely on the care given by the consumer rather than the builder’s expertise in installing it. Pool professionals nationwide complain that they are frequently called up to correct problems caused by customer error- improper balance, etc.
Since a satisfied customer is the best form of advertising, builders will even resurface a new plaster pool, (that was stained due to the customer’s costly mistakes) or replace equipment to retain their reputation in the marketplace.Increasing numbers of successful builders across the nation are including “Tips from the Pros- Pool Care in their new swimming pool packages.
(Markert Pools is a full service builder with a Retail Store, Service Company and Custom Pool Building Dept.)
Markert Pools – U.S. Homes
Fred Markert of Markert pools, who builds hundreds of pools per season – primarily for U.S. Home Corporation, insists, “This tape has been enormously successful in cutting down our customer callbacks. We’re including one with every pool that we build.”
Include with each new pool package…